A WORD FROM OUR CEO
Reframing Our Attitude Towards the Profession Not so long ago, waiters were deeply respected. The reason was simple: they were smarter, more developed, well-trained, and organized. They went to school for this craft. Today, however, anyone can jump into the profession, and with that shift, much of the pride and dignity has been lost. Many people now enter hospitality just to “bridge the gap” until they figure out what they really want to do. This mindset is dangerous—not only for them but for all of us who choose to work with pride, dignity, and respect. We give, and we want that respect back. And yet, despite this, waiters often earn more than people in executive positions in other industries. Still, the comment persists: “He’s just a waiter.” How can such a beautiful calling—one that is about taking good care of people, exceeding expectations, bringing new experiences, creating memories, and handling complex, often stressful operations—be reduced to “just a waiter” ...